Business planning for core product by TA: Market / Competitor / Customer analysis, SWOT analysis, Segmentation / Targeting / Positioning, Key message development, Objective, Marketing strategy, Tactical action plan
Implementation of creative marketing programs and follow up its results for continuous improvement
Regular sales rep training to improve scientific knowledge: Product information & Key messages, Clinical trials, Market trend, Issue of competitor & customer
Collaboration with sales team for effective marketing activities
New product Introduced feasibility examination and sales forecast
Management of medical societies and HCPs
Main customers management with sales team
Marketing budget management: Annual budget management by product and account in yearly plan
Customer requests and complaints management: Effective management through the cooperation of sales rep and related departments (ex. Product information, NHI guideline, Quality, Contract, etc.)
Monthly sales forecast & sales analysis reporting by TA
Follow code of conduct (CP regulations)
[Qualifications]
More than 3 years of sales and marketing experience in the pharmaceutical industry (Especially work experience related to Nephrology)
University degree above, give preference to related specialty (pharmacy, chemistry, biology)
Communication and presentation skill, Leadership skills, MS Excel and Powerpoint skills required
Business planning for core product by TA: Market / Competitor / Customer analysis, SWOT analysis, Segmentation / Targeting / Positioning, Key message development, Objective, Marketing strategy, Tactical action plan
Implementation of creative marketing programs and follow up its results for continuous improvement
Regular sales rep training to improve scientific knowledge: Product information & Key messages, Clinical trials, Market trend, Issue of competitor & customer
Collaboration with sales team for effective marketing activities
New product Introduced feasibility examination and sales forecast
Management of medical societies and HCPs
Main customers management with sales team
Marketing budget management: Annual budget management by product and account in yearly plan
Customer requests and complaints management: Effective management through the cooperation of sales rep and related departments (ex. Product information, NHI guideline, Quality, Contract, etc.)
Monthly sales forecast & sales analysis reporting by TA
Follow code of conduct (CP regulations)
[Qualifications]
More than 3 years of sales and marketing experience in the pharmaceutical industry (Especially work experience related to Nephrology)
University degree above, give preference to related specialty (pharmacy, chemistry, biology)
Communication and presentation skill, Leadership skills, MS Excel and Powerpoint skills required