[Summary of Position]
• Core position to develop strategies, brand plans and tactics for OTC products, by cross functionally working with internal stakeholders as well as external agencies to ensure a consistent implementation
• Understanding well the market dynamics to successfully implement marketing tactics & activities
• Maximize the product potential in accordance with Alvogen’s OTC & Consumer Healthcare portfolio strategy to successfully achieve the revenue and profit
• Identifies business opportunities and develops new business cases
[Responsibilities]
• Develop brand strategies that supports the overall attainment of brand goals
• Develop and prepare tactical deliverables in line with the agreed HCP & consumer strategies for assigned brands
• Lead close co-work with sales & distribution partner(s) for effective field force activation
• Identify new business opportunities in OTC & consumer care fields and develop business cases / marketing strategies for new products
• Design and conduct primary market research to gain data and insights on the market and consumers
• Manage P&L of the assigned brands
• Closely work with advertising, PR, digital, medical education and market research agencies
• Review and craft claims for HCP & consumer space, and appropriate provide claim support where required for consumer communication
• Development of educational programs directed at HCP & consumer
• Reflect key insights, trends and best practice gleaned from HCP and consumers into the brand plan
• Cross functional working: contribute to the work of cross functional teams to facilitate a cohesive approach
[Qualifications]
• Bachelor’s degree – business and communications are preferred
• Minimum 3+ years of marketing and communications experience
• Minimum 1+ years in the pharmaceutical industry as a Product/Brand Manager
• Work experience in FMCG industry is preferred
• Work experience in Women’s Healthcare field is preferred
• Goal-oriented & excellent in execution
• Ability to proactively work under the minimum guidance
• Strong interpersonal skills and ability to engage internal and external stakeholders
• Good understanding of the market and customers dynamics
• Full knowledge of the compliance and industry codes
• Fluent both in Korean and English
[Summary of Position]
• Core position to develop strategies, brand plans and tactics for OTC products, by cross functionally working with internal stakeholders as well as external agencies to ensure a consistent implementation
• Understanding well the market dynamics to successfully implement marketing tactics & activities
• Maximize the product potential in accordance with Alvogen’s OTC & Consumer Healthcare portfolio strategy to successfully achieve the revenue and profit
• Identifies business opportunities and develops new business cases
[Responsibilities]
• Develop brand strategies that supports the overall attainment of brand goals
• Develop and prepare tactical deliverables in line with the agreed HCP & consumer strategies for assigned brands
• Lead close co-work with sales & distribution partner(s) for effective field force activation
• Identify new business opportunities in OTC & consumer care fields and develop business cases / marketing strategies for new products
• Design and conduct primary market research to gain data and insights on the market and consumers
• Manage P&L of the assigned brands
• Closely work with advertising, PR, digital, medical education and market research agencies
• Review and craft claims for HCP & consumer space, and appropriate provide claim support where required for consumer communication
• Development of educational programs directed at HCP & consumer
• Reflect key insights, trends and best practice gleaned from HCP and consumers into the brand plan
• Cross functional working: contribute to the work of cross functional teams to facilitate a cohesive approach
[Qualifications]
• Bachelor’s degree – business and communications are preferred
• Minimum 3+ years of marketing and communications experience
• Minimum 1+ years in the pharmaceutical industry as a Product/Brand Manager
• Work experience in FMCG industry is preferred
• Work experience in Women’s Healthcare field is preferred
• Goal-oriented & excellent in execution
• Ability to proactively work under the minimum guidance
• Strong interpersonal skills and ability to engage internal and external stakeholders
• Good understanding of the market and customers dynamics
• Full knowledge of the compliance and industry codes
• Fluent both in Korean and English